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Kimberly Hieftje, PhD, is a Research Scientist at the Yale School of Medicine and the Deputy Director of the Yale Center for Health & Learning Games, which focuses on the development and evaluation of videogame interventions for health prevention and promotion, behavior change, and education in adolescents and young adults. Dr. Hieftje is also the Deputy Director of the play2PREVENT Lab and Director of the play4REAL Lab at the center, which focuses on the use of VR/AR/XR in games. She is currently involved in the development and testing of several health behavior change videogames and has published frequently on developing, evaluating, and implementing serious games..

Most recently, Dr. Hieftje received a gift from Oculus to fully develop and evaluate smokeSCREEN VR, a VR videogame intervention focused on JUUL/e-cigarette prevention in teens developed by the play4REAL Lab in partnership with PreviewLabs, Inc.

Dr. Hieftje is also a K12 Scholar in the Yale Implementation Science program (YSIS), where she will collect and analyze qualitative and quantitative data from teachers and students on the implementation of a web-based videogame intervention focused on tobacco use prevention with the goal of better understanding the factors associated with successful implementation of videogames in schools.


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