Layla Zaidane is the President and Chief Executive Officer of the Millennial Action Project. She joined the team in 2016, previously serving as the Executive Director and Chief Operating Officer, where she advised on strategy across MAP’s teams and programs, and managed the organization’s staff and operations. A nationally recognized expert on youth engagement, Layla has been featured in outlets including Forbes, The Washington Post, New York Times, U.S. News and World Report, Refinery29, The Huffington Post, and McClatchy.
Prior to joining MAP, Layla served as the Managing Director for Generation Progress, where she led integrated communications, policy, and advocacy efforts around solutions to the challenges facing today’s youth, as well as spearheaded innovative new global youth engagement efforts. She helped launch and manage the It’s On Us campaign in partnership with the White House in 2014, and launched the Higher Ed, Not Debt campaign in 2013, a coalition group of dozens of organizations working to make higher education accessible and affordable for all.
Through insights-driven advocacy, press, marketing strategy, and engaging digital campaigns, Layla effectively mobilized target audiences around political, legislative, and advocacy goals. In 2016, She was named by Fusion as one of 30 Women Under 30 Who Will Change the Election.
Before joining Generation Progress, Layla worked for LivingSocial as a marketing specialist, consulting with business owners across the country to increase their online presence and grow their customer base. Previously, she has held roles promoting the public’s voice in public education with DC VOICE and developing outreach strategies to connect college students with federal job opportunities and news at the Partnership for Public Service. Layla graduated from Georgetown University’s School of Foreign Service and holds a BSFS in international politics.